Voice of Sport

Azam TV hits scene with easy Sh680 monthly subs and huge focus on regional sport

The platform with 55 channels includes three home-grown, Azam One, Azam Two and Sinema Zetu (films in Kiswahili)


BRAND new broadcaster Azam TV have hit the ground running with intent to become a major player in Africa and one of the leading ones focusing on sport.

Azam Media recently launched Azam TV, a platform of over 55 African and international channels for a monthly subscription of the local equivalent of $8 [Kenya Sh680].

The platform includes three home-grown channels, Azam One, Azam Two and Sinema Zetu (films in Kiswahili).

But it is the thrilling start to broadcasting the vastly popular Tanzania Vodacom League soccer, in a nation of 48 million people that is catching the attention of Azam TV’s competitors in the region where they also want to expand.har

Zuku, Signet charging Sh500

Other operators in the region, Star Times and currently only in Kenya-based Zuku and Signet [of Kenya Broadcasting corporation] are also vying for the market, offering almost similar monthly rates — Sh500 — to counter South Africa’s Multichoice whose DStv offerings range from Sh3,000 upwards to sh12,000 a month and who are widely seen as unaffordable.

Azam are now firmly entrenched in Tanzania having acquired the popular local football and roped in makers of equally popular Kiswahili language films, documentaries and talk shows. Their frantic efforts are at acquiring human resources in production and sale of subscription which is in high demand in Tanzania.

Latest equipment

Azam’s acquisition of the Vodacom League football was seen as a “scoop” vis-a-avis other interested broadcasters such as Star Times and Multichoice’s SuperSport.

The company owned by the vastly rich Bakhresa Group, has spared nothing in acquiring the latest equipment in broadcasting, clearly surpassing the outlay of SuperSport whose operations in East Africa are based in Nairobi where they have rights for the Kenyan Premier League.

Azam have three premium outside broadcasting [OB] units in full operation. On match day, they go “live” with two matches at each venue usually based in Dar es Salaam, Morogoro, Mbeya, Tanga and Arusha. They have covered 50 matches so far in the league that is well into its second round.