Voice of Sport

Beer makers pull out of Rwanda football but may return after Habineza intervention

One of leading league cubs, Rayon Sport, said the money given to the club is little and only caters for transport

RWANDA beer manufacturers, Bralirwa, have backtracked on their earlier decision not to sponsor the 2014/15 National Football League after holding talks with the country’s Sports Minister Joseph Habineza, ‘The New Times” Sport reported on Friday.

The Brewers had released a statement on Thursday evening saying that talks with the Rwanda Football Federation (Ferwafa) had not made any progress and that they had decided not to renew sponsorship of the league.


“On September 17, 2014 Bralirwa sent Ferwafa a letter of intent in which we provided our proposed renewal terms for sponsorship of 2014/15 season,” the Bralirwa statement said adding:

“After much discussion we have not been able to reach an agreement with Ferwafa on the terms of renewal.”

Next week

However, Sports Minister Joseph Habineza met with officials of Bralirwa and Ferwafa on Friday morning and later said that a deal is expected to be signed next week.

“I have met with Bralirwa officials and we had productive talks,” the Minister said in a phone interview adding that a deal would be signed next week.

Bralirwa’s Marketing Manager Martine Gatabazi could not be reached for comment, “The Times” said.

Better deal

Bralirwa is the only company that has sponsored the league for the last few years. They gave Ferwafa Rwf170m [$247,000 or Sh22m] last year.

Clubs like Rayon Sport have criticised Ferwafa for not being able to negotiate a bigger sponsorship deal.


Aimé Emmanuel Niyonsabye, Rayon Sport’s Secretary General said the money given to the club is little and only caters for transport.

“Last year we got Rwf200, 000 [Sh25, 000] for every match day which is very small and has little effect,” Niyonsabye said adding that Ferwafa needs to call for a general meeting with all stakeholders so that they discuss how to attract better sponsorship.

The “Blues” signed a three-year deal with Skol last season where they received 50.000 Euros [Sh5.6m] and will get a 20% increase this and next season.

– Additional reporting by [Rwanda] The New Times